WE SHIP IN EUROPE FOR FREE
ABOUT US
Laurence Jarieu
Introducing Gem Gem's "Gemitude"
At Gem Gem, we believe that when people feel valued and cared for, they experience joy and feel free to be themselves.
That conviction shapes everything we do — the design, the stones we choose, the way we work with the people who wear our jewellery.
We create fine jewellery in 18ct gold and natural gemstones, designed to be worn, composed, and reimagined in your own way. The gold endures - precious, solid, made to last. The stone changes - chosen to match a mood, an outfit, a moment. You change. Your jewellery can too.
We call this way of living with jewellery Gemitude: the freedom to make fine jewellery truly your own. Precious yet playful, Gem Gem pieces are made to be lived with, reimagined, and expressed in your own way - never standing still, always there for you.
Gem Gem is a small, independent house - not a large brand with flagship boutiques and global advertising campaigns.
We travel to source our stones directly, working closely with cutters and artisans to keep quality high and intermediaries few. What we don't spend on marketing and costly retail, we put into the gold and the stones themselves.
This is a deliberate choice, not a compromise: it lets us stay close to the craft and offer fine jewellery whose value sits in the piece, not in the campaign behind it.
Gem Gem was founded in Geneva by Laurence Jarieu, who has worked in high jewellery for fifteen years. She sources stones directly and works closely with cutters and artisans, bringing each one to life in gold.
OUR PRODUCTS
Our signature collection is built around interchangeable stones: the gold setting stays the same, while the stone can be changed to suit how you feel.
A set of just three stones and three pieces of jewellery already opens nine different combinations - each with its own character.
This is Gemitude in practice: permanence in the gold, freedom in the stone. Made to last. Made to change.
THE GEMGEM HALLMARK
Hallmarks on jewellery and precious metals are more than symbols - they guarantee quality and authenticity.
Our master stamp is the kingfisher - an eye that sees past the surface, precise and sure in the instant that matters. It wasn't chosen by chance: this hallmark carries something personal, close to my heart.
Every piece also carries the AU750 stamp, attesting to the gold's quality. In Switzerland, this standard is regulated by a specialist department of the Hallmarking Convention.
